Our story
We help food entrepreneurs build skills, systems and confidence
From dijo (DEE-joh) — food in Sesotho/Setswana — the + stands for growth, opportunity and progress. for kotas, caterers, home kitchens & food trucks across africa, we built dijo+ for entrepreneurs who want practical tools — not theory — to run and grow a food business.
What you get
Growth score
See where your business stands — and what's costing you money.
Practical lessons
Short, bite-sized steps you can finish between lunch rushes.
Cost builder
Know the true cost of every dish and set prices that build margin.
Daily tracker
Turn daily sales into records funders and partners can trust.
Why dijo+ exists
Food businesses matter. Kotas, food trucks, caterers, bakeries, shisanyamas and home kitchens create livelihoods and serve their communities every day.
Our mission is to help you build the skills, systems, confidence and connections to start, run and grow a thriving business. That means practical guidance you can use between rushes — clear numbers, useful records and a next step you can act on.
We believe food businesses matter.
Better businesses build better futures.
Learn. Grow. Thrive.
From the community
“I knew my food was good — I didn't know my prices were killing me. The score showed me in minutes, and the lessons walked me through the fix.”
Thandi M. · Taxi-rank kitchen · Joburg
Running an incubator, funder or training programme? See how we work with partners.